Ivey Business School (Canada)
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Lidu Liquor Co. Ltd.: Immersive Experiential Marketing
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuCase IVEY-W24771-EMarketingThe general manager of Lidu Liquor Co. Ltd. (Lidu) was considering the next phase of the company’s marketing plan. From 2016 to 2018, unit sales had risen from ¥80 million to ¥300 million, largely due to Lidu’s unconventional marketing programs. But by miStarting at €8.20
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IDL: Enabling the Conventional Retail Industry
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuCase IVEY-9B20A042-EMarketingIDL Innovation Hong Kong Co. Ltd. (IDL) was a well-known interior design company specializing in commercial retail centres. The design company’s goal was to help its partners create more value by presenting effective interior design. However, with the risStarting at €8.20
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Lidu Liquor Co. Ltd.: Immersive Experience Marketing - Teaching Note
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuTeaching Note IVEY-W24772-EMarketingTeaching note for product W24771.Starting at €0.00
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IDL: Enabling the Conventional Retail Industry - Teaching Note
Yibo Lyu; Lining Bao; Qing Liu; Yushan Zhou; Shaojie Han; Liangqi Xu; Jianen Sun; Chun Kong AuTeaching Note IVEY-8B20A042-EMarketingTeaching note for product 9B20A042.Starting at €0.00