Ivey Business School (Canada)
-
Lidu Liquor Co. Ltd.: Immersive Experiential Marketing
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuCase IVEY-W24771-EMarketingThe general manager of Lidu Liquor Co. Ltd. (Lidu) was considering the next phase of the company’s marketing plan. From 2016 to 2018, unit sales had risen from ¥80 million to ¥300 million, largely due to Lidu’s unconventional marketing programs. But by miStarting at €8.20
-
Pai’s Bakery: Reassigning Sales Territories - Teaching Note
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuTeaching Note IVEY-W25443-ELeadership and People Management, MarketingTeaching note for product W25442.Starting at €0.00
-
Lidu Liquor Co. Ltd.: Immersive Experience Marketing - Teaching Note
Haibo Hu, Tao Huang, Huaiyuan Han, William Wei, Meiju Fei, Haitao Lu, Fan YuTeaching Note IVEY-W24772-EMarketingTeaching note for product W24771.Starting at €0.00
-
Pai’s Bakery: Reassigning Sales Territories
Jeevan Arakal; Pranav Venkatesh Pai; Sravya PolamrajuCase IVEY-W25442-ELeadership and People Management, MarketingPai’s Bakery was a 30-year-old family business based in Belagavi, in the southern Indian state of Karnataka. The owner was working on a sales territory realignment plan in response to complaints from the company’s sales team. Sales representatives claimedStarting at €8.20