Ivey Business School (Canada)
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Jeevika: Supporting Producers at the Base of the Pyramid
Jeevan J. Arakal, Niraj Kumar, Kiran Kumari, Manoj KumarCase IVEY-W25351-EMarketing, StrategyIn May 2019, project managers with the Bihar Rural Livelihoods Promotion Society (Jeevika) in Patna, India, met to consider their role in creating farmer producer companies (FPCs) that helped poor agricultural producers access markets and receive fair prices for their produce, mainly litchi fruit. The creation of such producer companies was not a spontaneous process but often required a catalyst to harness community-based networks. While Jeevika,...Starting at €8.20
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Jeevika: Supporting Producers at the Base of the Pyramid - Teaching Note
Jeevan J. Arakal, Niraj Kumar, Kiran Kumari, Manoj KumarTeaching Note IVEY-W25352-EMarketing, StrategyTeaching note for product W25351.Starting at €0.00
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EatSure: Bringing Surety From the Clouds
Ashima Vardhan; Paaras Bhardwaj; Sourav Garg; Jatin PandeyCase IVEY-W32292-EMarketing, StrategyEatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company’s goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads....Starting at €8.20
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Eatsure: Bringing Surety From the Clouds - Teaching Note
Jatin Pandey; Ashima Vardhan; Paaras Bhardwaj; Sourav GargTeaching Note IVEY-W32293-EMarketing, StrategyTeaching note for product W32292.Starting at €0.00