Ivey Business School (Canada)
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Bajaj RE60: The Branding Challenge of Disruptive Innovation - Teaching Note
Srividya Raghavan; Saurabh BhattacharyaTeaching Note IVEY-8B16A014-EMarketingTeaching note for product no. 9B16A014.Starting at €0.00
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Bajaj RE60: The Branding Challenge of Disruptive Innovation
Srividya Raghavan; Sourabh BhattacharyaCase IVEY-9B16A014-EMarketingBajaj Auto Limited (BAL), the world’s largest manufacturer of three-wheel vehicles, was about to launch India’s first quadricycle, built indigenously for applications that were uniquely useful for urban transportation in developing markets such as India. The four-wheel vehicle was being launched as a completely new category in the Indian market by BAL’s Commercial Vehicle division. The dilemma facing the BAL team was whether to brand the new prod...Starting at €8.20
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EatSure: Bringing Surety From the Clouds
Ashima Vardhan; Paaras Bhardwaj; Sourav Garg; Jatin PandeyCase IVEY-W32292-EMarketing, StrategyEatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company’s goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads....Starting at €8.20
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HCL Technologies: Pushing the Billion-Dollar Website
Srividya Raghavan; Apurva Chamaria; Gaurav KakkarCase IVEY-9B16A053-EMarketing, StrategyIn 2014, India’s HCL Technologies emerged as one of just eight 21st-century listed technology companies in the world to surpass US$1 billion in net profits, $5 billion in revenue, and $15 billion in market capitalization. When most companies were using their websites as online information pages, HCL Technologies converted its legacy website into an effective lead-generation vehicle. Within one year of implementation, the website began generating ...Starting at €8.20
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Eatsure: Bringing Surety From the Clouds - Teaching Note
Jatin Pandey; Ashima Vardhan; Paaras Bhardwaj; Sourav GargTeaching Note IVEY-W32293-EMarketing, StrategyTeaching note for product W32292.Starting at €0.00