Ivey Business School (Canada)
-
Geely Buys LTI
David Owen Robinson; Kimberly McGinnisCase IVEY-9B15A058-EMarketing, StrategyChinese automobile manufacturer Geely Automotive (Geely) bought the manufacturer of the iconic London taxi cab from its bankrupt British parent company. The manufacturer’s sole product, the TX4, was a highly specialized taxi vehicle ideally suited for taxi work. It included many features for disabled passengers such as a power-operated wheelchair ramp and a wide rear passenger door. However, the vehicle cost more than twice as much as its competi...Starting at €8.20
-
Target Corporation: The Grocery Business in the Bull's Eye
David Owen RobinsonCase IVEY-9B16A051-EMarketingIn May 2016, Target Corporation was one of America’s largest retail chains, with nearly 2,000 well-located general merchandise stores and a reputation for being stylish and chic. However, in the wake of the 2008 U.S. financial recession, profitability hadStarting at €8.20
-
EatSure: Bringing Surety From the Clouds
Ashima Vardhan; Paaras Bhardwaj; Sourav Garg; Jatin PandeyCase IVEY-W32292-EMarketing, StrategyEatSure was the direct-to-customer platform of Rebel Foods, an internet-based restaurant. EatSure was positioned as a digital food court compared to online food aggregators and other companies in the food-service industry. Sagar Kochhar, chief executive officer of EatSure, had a meeting with his executive team to discuss the company’s goal of reaching fifty million EatSure app users. EatSure had recently reached more than seven million downloads....Starting at €8.20
-
Target Corporation: The Grocery Business in the Bull's Eye - Teaching Note
David Owen RobinsonTeaching Note IVEY-8B16A051-EMarketingTeaching note for product 9B16A051.Starting at €0.00
-
Eatsure: Bringing Surety From the Clouds - Teaching Note
Jatin Pandey; Ashima Vardhan; Paaras Bhardwaj; Sourav GargTeaching Note IVEY-W32293-EMarketing, StrategyTeaching note for product W32292.Starting at €0.00