Ivey Business School (Canada)
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Onward Technologies Limited: An Indian SME Building a Global Brand - Teaching Note
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarTeaching Note IVEY-8B20A079-EMarketingTeaching note for product 9B20A079.Starting at €0.00
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Onward Technologies Limited: An Indian SME Building a Global Brand
Mahima Mishra; Anand Prakash; Santosh Gopalkrishnan; Madhura BedarkarCase IVEY-9B20A079-EEntrepreneurship, Marketing, StrategyOnward Technologies Limited was an engineering services outsourcing company based in India with divisions and branch offices around the world. Founded in 1991, the company was an early entrant in the services outsourcing sector and had performed moderatelStarting at €8.20
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UNIQLO: Relaunching +J Collection
Yuri Taira; David Hardisty; Rui Jorge B. Basto da Silva; William Thomas CarneCase IVEY-W26671-EMarketing, StrategyFast Retailing Co. Ltd.’s UNIQLO brand (UNIQLO) was planning to relaunch +J, its collaboration with the legendary high-end designer Jil Sander in the fall of 2020; however, the COVID-19 pandemic began in March of that year, causing many consumers to spend less on clothes and more on essentials. Just like the first launch of the +J collection in 2009, this launch would once again happen during a global recession. The affordable street fashion bran...Starting at €8.20
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UNIQLO: Relaunching +J Collection - Teaching Note
Yuri Taira; David Hardisty; Rui Jorge B. Basto da Silva; William Thomas CarneTeaching Note IVEY-W26672-EMarketing, StrategyTeaching note for product W26671.Starting at €0.00