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Nestlé: Iniciativa de agricultura sustentable
Reinhardt, Forest L.Case HBS-706S38suizo de la alimentación Nestlé gigantes intentos para mejorar el rendimiento de sus proveedores de productos agrícolas a la calidad de levantar, bajar los costos, y contribuyen al desarrollo sostenible. Sus iniciativas se centran en primer lugar en el café, el cacao y la leche. directivos de Nestlé afirman que las iniciativas ofrecen beneficios tanto privados (mejor calidad y menores costos para la empresa) y los beneficios sociales (mayores ing...Starting at €8.20
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Launching Prius (Spanish version)
Reinhardt, Forest L.; Yao, Dennis; Egawa, MasakoCase HBS-712S03StrategyIn 1995, Hiroshi Okuda, president of Toyota Motor Corp., considers whether to push for a more aggressive launch of the Toyota Prius--an automobile that incorporates Toyota's new and technically advanced hybrid power train. This launch decision allows discussion of the importance of the Prius in Toyota's overall product strategy and explores issues ranging from market structure to competitive advantage and competitive dynamics.Starting at €8.20
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Duke Energy y el Renacimiento Nuclear
Vietor, Richard H.K.; Reinhardt, Forest L.Case HBS-717S05EconomicsPara maximizar su eficacia, los casos de color deben imprimirse en color. Duke Energy, una empresa eléctrica de propiedad del inversor estadounidense, se enfrenta a miles de millones de dólares de decisiones sobre su mezcla de combustible futuro. En particular, sus líderes están considerando la construcción de nueva capacidad nuclear. Si esto es razonable depende, entre otras cosas, sobre el crecimiento de la demanda, los costos de capital, los p...Starting at €8.20
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CME Group (Spanish version)
Reinhardt, Forest L.; Weber, JamesCase HBS-718S03EconomicsEl caso describe el CME Group, bolsa de productos más grande del mundo, los futuros y opciones sobre futuros, la historia, la regulación y las decisiones estratégicas de la empresa enfrentó. CME Group se formó a partir de los intercambios más antiguas y conocidas en el mundo. Los operadores en el intercambio compran y venden contratos con el fin de cubrir el riesgo o especular sobre las tendencias de los precios futuros. En las últimas décadas el...Starting at €8.20
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Climate Business/Business Climate
Porter, Michael E.; Reinhardt, Forest L.; Schwartz, Peter; Esty, Daniel C.; Slater, Alyson; Bortz, Christina; Hoffman, Andrew J.; Schendler, Auden; Bakhshi, Vicki; Krajeski, Alexis; Roosevelt, Theodore; Llewellyn, John; Correa, Maria Emilia; Way, Mark; Rendlen, BrittaArticle HBS-F0710A-EClimate change will affect everything businesses do, as government efforts to mitigate carbon emissions cause their prices to rise steeply. This special edition of Forethought takes a hard-nosed look at the risks and opportunities of climate change. Michael E. Porter and Forest L. Reinhardt argue that the effects of climate change on companies' operations are now so tangible and certain that the issue is best addressed with the tools of the strat...Starting at €8.20
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The Transformation of Mudo
Mayo, Anthony J.; Cekin, Esel; Celik, CigdemCase HBS-416015-ELeadership and People ManagementAfter 16 years in management consulting, Bar Karakulluk u left to become the CEO of Mudo in 2012, one of the best-known names in Turkey's retail industry. She was tasked with leading Mudo's transition from a family business to a more institutionalized, corporate structure and ensuring a smooth handover of the company from the first to the second-generation owner. As CEO, she makes a series of difficult decisions to transform the company. She...Starting at €8.20
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Global Leadership in a Dynamic and Evolving Region: Molinas @ The Coca-Cola Company (D)
Neeley, Tsedal; Cekin, EselCase HBS-417071-ELeadership and People ManagementSupplements the (A) case. Galya Frayman Molinas, President of Coca-Cola's Turkish Business and a 20-year company veteran, is unexpectedly asked to take the helm of a newly expanded territory with operations across eight additional countries in Central Asia: Armenia, Azerbaijan, Georgia, Kazakhstan, Kirgizstan, Tajikistan, Turkmenistan, and Uzbekistan. With seemingly competing instructions to accelerate growth, while not diluting focus in Turkey o...Starting at €5.74
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From Beirut With Love (B): The Last Judgment
Wing, Christina R.; Cekin, Esel; Al-Rachedy, SamerCase HBS-619027-EThis case describes how Robert Fadel, as CEO and chairman of ABC, one of Lebanon's leading retail and real estate groups, professionalized the family business amid ongoing disputes with his siblings. Robert was the second son of Maurice Fadel, who had founded the business years before and who ran it single-handedly. Growing up with three brothers, Robert and his siblings were tested by their father before they were allowed to take on managerial p...Starting at €5.74
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Kazakhstan Railways: From the Middle of Nowhere to a Center of Trade
Shih, Willy; Cekin, EselCase HBS-620020-EEconomicsThis case describes the evolution of Kazakhstan's rail connectivity strategy post-collapse of the Soviet Union and its now central role in China's Belt and Road Initiative. This meant shifting from a north-south orientation towards east-west, as well as the development of new border-crossing facilities, special economic zones, and a new middle route that crossed the Caspian Sea. Unlike many other BRI initiatives that involved loans from China, Ka...Starting at €8.20
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Godiva Japan: Think Local, Scale Global
Deshpande, Rohit; Cekin, Esel; Kanno, AkikoCase HBS-517056-EMarketingThis case tracks Jerome Chouchan's strategies and execution for a successful turn around of Godiva Japan's operations which was experiencing a decline in sales when he became the managing director of the company in 2010. Through various initiatives and innovations, Godiva Japan had targeted a variety of demographic segments in different sales points, acquired new customers and created a moment of luxurious consumption for all ages. Accordingly, w...Starting at €8.20