HBSP (USA)
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Jeffrey Dunn and Sesame Workshop: Bringing Big Bird Back to Health, Teaching Note
Kanter, Rosabeth Moss; Raffaelli, Ryan L.; Malone, Ai-Ling Jamila; Cohen, JonathanTeaching Note HBS-ALI017-ETeaching note for cases 317086 and 317094.Starting at €0.00
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The BGIE Twenty (2021 version)
Cavallo, Alberto F.; Fabbe, Kristin E.; Fibiger, Mattias E.; Friedman, Jeremy; Hussam, Reshmaan N.; Pons, Vincent; Weinzierl, Matthew C.Case HBS-718032-EEconomicsUnlike traditional market segmentations that are based on a correlation of product sales or service with the attributes of the purchaser (such as age, gender, income level, and education level), jobs-based segmentation seeks to understand the causal roots of purchase-when a buyer needs to "hire" a product or service to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerou...Starting at €8.20
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Crescent Petroleum-Dana Gas: Negotiate, Mediate, Arbitrate
Fabbe, Kristin E.; Reinert, Sophus A.; Cisneros, NathanCase HBS-718052-EEconomicsStarting at €8.20
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Almarai Company: Milk and Modernization in the Kingdom of Saudi Arabia
Fabbe, Kristin E.; Al-Amin, Safwan; Cekin, Esel; Kindred, NatalieCase HBS-719020-EEconomicsWith SAR 14 billion ($3.7 billion) in 2017 revenues, Almarai was Saudi Arabia's largest dairy producer, distributor, and marketer, with a large portfolio of branded dairy products, juices, bakery goods, and infant formula and a sales presence across the Gulf region, Jordan, and Egypt. Almarai employed some 42,000 people across its operations, from its massive dairy farms to its processing plants to its vast sales and distribution operation that r...Starting at €8.20
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Sandra Brown Goes Digital (B): The Commitment Decision
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-318083-ESandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company, or move on to pursue new opportunities elsewhere, where her new ideas and innovative approach might be better received.Starting at €5.74
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Sandra Brown Goes Digital (C): Raising Quality in a Healthcare Company
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-318084-ESandra Brown, a middle manager at a biotech company who has led internal and external movements for change over the last few years, faces a decision. Whether to continue to work for change at the company, or move on to pursue new opportunities elsewhere, where her new ideas and innovative approach might be better received.Starting at €5.74
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Haier: Incubating Entrepreneurs in a Chinese Giant, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-318140-ETeaching note for case 318104.Starting at €0.00
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Verizon 2018, Teaching Note
Kanter, Rosabeth Moss; Cohen, JonathanTeaching Note HBS-319031-ETeaching note for case 318114.Starting at €0.00
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Publicis Groupe 2016: Maurice and the Millennials
Kanter, Rosabeth Moss; Cohen, JonathanCase HBS-316127-EKnowledge and CommunicationHaving built Publicis Groupe through acquisitions maintained as separate brands, CEO Maurice L vy wanted to transform the advertising and marketing firm to an integrated digitally-ready enterprise to address industry changes. In early 2016, following a rStarting at €8.20