IESE (España)
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La directora general de Contenidos de VivaVisión (A)
Stein, Guido; Gallego, ManuelCase DPO-247Innovation and Change, Leadership and People Management, StrategyEl grupo de Comunicación Luna incorpora a Francesca Degli Uomini en 2011 como directora general de Contenidos de sus tres productoras. El caso trata de su aterrizaje y de los retos estratégicos, comerciales, organizativos y profesionales que ha de abordar. Nueve meses después, Francesca hace una reflexión retrospectiva y reordena sus prioridades de negocio y organizativas.Starting at €8.20
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General content Manager at VivaVisión (A)
Stein, Guido; Gallego, ManuelCase DPO-247-EInnovation and Change, Leadership and People Management, StrategyThe Luna Communications Group hired Francesca Degli Uomini in 2011 as general content manager for its three production companies. This case study deals with her initial contact with the company and the strategic, commercial, organizational and professional challenges she faced. Nine months later, Francesca looks back and reorders her business and organizational prioritiesStarting at €8.20
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Managing Strategic Alliances: A Process Framework
Otegui M.; Ariño, AfricaTechnical Note DGN-646-ECorporate Governance, StrategyThis note provides a framework for managing strategic alliances (SAs). The high rate of SA failure unveils the fact that mutual cooperation is not automatic. Accordingly, management needs to be proactive both at the SA formation and implementation stages. By proposing the analysis of five issues to be considered at different stages of the SA lifecycle, we provide a framework that helps managers reduce the possibilities of failure when forming and...Starting at €8.20
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La directora general de Contenidos de VivaVisión - Nota del instructor
Stein, Guido; Gallego, ManuelTeaching Note DPOT-55Innovation and Change, Leadership and People Management, StrategyEl grupo de Comunicación Luna incorpora a Francesca Degli Uomini en 2011 como directora general de contenidos de sus tres productoras. El caso trata de su aterrizaje y de los retos estratégicos, comerciales, organizativos y profesionales que ha de abordar. Nueve meses después Francesca hace una reflexión retrospectiva y reordena sus prioridades de negocio y organizativasStarting at €0.00