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Indo dota a su red de ventas de una nueva tecnología móvil (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168Information Technologies, Innovation and Change, Knowledge and CommunicationEn 2006, el fabricante óptico Indo se planteó dar un giro a la manera de trabajar del equipo de ventas de la división de gafas. La sustitución del material físico por información "on line" permitiría a sus comerciales trabajar con mayor agilidad y disponer de información siempre actualizada. Pero el nuevo sistema podía causar reticencias entre los clientes, acostumbrados a tocar el producto, y entre los mismos comerciales, reacios a cambiar un mo...Starting at €8.20
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Indo Gives its Sales Force New Mobility Technology (A)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-168-EInformation Technologies, Innovation and Change, Knowledge and CommunicationIn 2006, Indo, an optics manufacturer, decided to change the working method of its sales division for glasses. Physical material was replaced with online information that facilitated the work of the sales personnel and ensured they always had the most up-to-date information. But the new system was not completely accepted by clients, who were used to touching the product. Even some members of the sales staff were wary about changing an effective w...Starting at €8.20
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Indo Gives its Sales Force New Mobily Technology (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169-EInformation Technologies, Innovation and Change, Knowledge and CommunicationAfter introducing a new sales system for glasses as a pilot program, Indo, an optical company, expanded the scope of its experiment to check the results. The case study describes how the sales personnel and clients accepted the change from a partially computerized system to one that was thoroughly computerized.Starting at €5.74
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Harley-Davidson Inc.: Dividend Discount Valuation - Teaching Note
Craig Dunbar; Felipe RestrepoTeaching Note IVEY-8B20N012-EFinanceTeaching note for product 9B20N012.Starting at €0.00
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Indo dota a su red de ventas de una nueva tecnología móvil (B)
Almenar, E.; Comín, Marta; Sieber, SandraCase SI-169Information Technologies, Innovation and Change, Knowledge and CommunicationTras haber introducido un nuevo sistema de ventas de gafas en una prueba piloto, la empresa óptica Indo amplió el alcance de su experimento para comprobar la fiabilidad de los resultados. El caso describe cómo aceptaron comerciales y clientes el cambio de un sistema parcialmente informatizado a otro digitalizado en gran medida.Starting at €5.74
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TiVo 2011
Tonijuan, Gemma; Comín, Marta; Valor Sabatier, Josep; Nueno, José LuisCase SI-178-EInformation Technologies, Knowledge and Communication, MarketingTiVo is a digital video recorder, developed and marketed by TiVo, Inc. and introduced in 1999. TiVo provides an electronic television programming schedule, whose features include "Season Pass" schedules which record every new episode of a series, and "WishList" searches which allow users to find and record shows that match their interests by title, actor, director, category or keyword. TiVo is facing declining revenues and is exploring a number o...Starting at €8.20
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NorthCentral Bank: Navigating the Challenges of Fintechs, Neobanks, and Cryptocurrencies
Hubert Pun; Felipe Restrepo; Dollar LuoCase IVEY-W33866-EFinance, Information TechnologiesJonathan Gray, the head of Digital Assets at NorthCentral Bank, was tasked with deciding how the bank should approach the growing demand for cryptocurrency (crypto) investment products and services. As the fintech industry continued to grow rapidly and younger digital consumers expressed a desire for crypto-friendly products, the bank had to decide how to proceed. Gray considered three options: maintaining the status quo and not offering crypto p...Starting at €8.20
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Harley-Davidson Inc.: Dividend Discount Valuation
Craig Dunbar; Felipe RestrepoCase IVEY-9B20N012-EFinance, StrategyIn late July 2018, a buy-side analyst at Dimensional Wealth Group (DWG), a privately owned investment management firm, needed to decide whether DWG should increase, decrease, or not change its position in Harley-Davidson Inc. (Harley-Davidson) stock. DWG had been bullish on its Harley-Davidson stock, leading DWG to increase its position in Harley-Davidson substantially over time. However, Harley-Davidson was currently facing several challenges, w...Starting at €8.20
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NorthCentral Bank: Navigating the Challenges of Fintechs, Neobanks, and Cryptocurrencies - Teaching Note
Hubert Pun; Felipe Restrepo; Dollar LuoTeaching Note IVEY-W33867-EFinance, Information TechnologiesTeaching note for product W33866.Starting at €0.00