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Worldwide Niche Marketing (Spanish version)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-504S18MarketingDeals with the issue of niche marketing in a worldwide market. Barco Projection Systems makes video, data, and graphics projectors for the industrial market. They have traditionally been the performance leader. In August 1989, Sony Corp. introduced a higher performance graphics projector at a considerably lower price than Barco's existing projector. As a result, Barco is faced with being preempted in their fastest growing segment by a competitor ...Starting at €8.20
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Signode Industries, Inc. (A) (Spanish Version)
Moriarty, Rowland T., Jr.; May, David; Swartz, GordonCase HBS-502S10Marketingdivisión de envasado Signode Industries fabrica flejes de acero y plástico. En 1981, la compañía experimentó la mayor compra apalancada en la historia corporativa EE.UU.. El caso se centra en la necesidad de la división de envasado para mantener una alta rentabilidad en un mercado a la baja de flejes de acero. Desde 1974, ha ido perdiendo Signode 1% por año del mercado de flejes de acero. Desde entonces, ha habido también una erosión significativ...Starting at €8.20
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The MonoSpace Launch in Germany (Spanish version)
Narayandas, Das; Swartz, GordonCase HBS-503S07MarketingFocuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one of the global players in this industry, has developed the Monospace elevator product that uses revolutionary technologies. This new product is expected to have a significant impact o...Starting at €8.20
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Sistemas de proyección Barco (B)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S12MarketingActualizaciones Barco de proyección Sistemas (A).Starting at €5.74
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Sistemas de proyección Barco (C)
Moriarty, Rowland T., Jr.; McQuade, KristaCase HBS-506S13MarketingActualizaciones Barco de proyección Sistemas (B).Starting at €5.74
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Fortis Industries, Inc. (B) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-514S01MarketingDescribe si la empresa adopta la política de precios-flex discutido en el caso (A). aumento de precios en los flejes de metal materias primas se rescinde por la industria del acero.Starting at €5.74
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Fortis Industries, Inc. (A)
Moriarty, Rowland T., Jr.; May, David; Swartz, GordonCase HBS-511079-EMarketingFortis Industries' packaging division manufactures steel and plastic strapping. In 2007, the company underwent a leveraged buyout. The case focuses on the packaging division's need to maintain high profitability in a declining market for steel strapping. Since 1998, Fortis has been losing 1% per year of the steel strapping market. Since then, there has also been significant erosion of prices. The division president is faced with 1) decreasing pri...Starting at €8.20
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Fortis Industries, Inc. (B)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-511080-EMarketingDescribes whether the company adopts the price-flex policy discussed in the (A) case. Price increase in steel strapping raw materials is rescinded by steel industry.Starting at €5.74
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Signode Industries, Inc. (C) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-509S09MarketingContinúa la discusión de la política de precios-flex descrito en el caso (A) y el caso (B).Starting at €5.74
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BOC Group: Ohmeda (B) (Spanish Version)
Moriarty, Rowland T., Jr.; Swartz, GordonCase HBS-509S17MarketingDiscute las acciones tomadas por el presidente de Ohmeda y los resultados de ventas de la compañía para los siguientes tres años.Starting at €5.74