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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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Lawrence & Mayo Envisioning the Future
Harvinder Singh; Srini R. SrinivasanCase IVEY-9B15A066-EEntrepreneurship, Marketing, StrategyThe director of marketing for Lawrence & Mayo (L&M) was reviewing the company’s results for the past financial year. Far from encouraging, the results were a reflection of an addition to the company’s existing product portfolio: accessories. L&M was an established name in the field of ophthalmic and optical instruments. The prestigious brand had maintained an exclusive positioning for over 100 years. When L&M launched premium watches under its ex...Starting at €8.20
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Maruti Suzuki India Limited: Marketing
Sanjeev Prashar; Harvinder Singh; Anshu KatiyarCase IVEY-9B13A001-EMarketing, StrategyMaruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted ...Starting at €8.20
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Synthetic Biology Investment Opportunity
Barrett, Peter; Lakhani, Karim R.; Kelley, Julia; Herman, KerryCase HBS-620015-EInformation TechnologiesStarting at €8.20
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How Connections, Sensors, and Data Are Revolutionizing Business (Spanish version)
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1411DInformation TechnologiesAdding digital sensors to its machines, connecting them to a common, cloud-based software platform, investing in software development capabilities, building advanced analytics capabilities, and embracing crowd-based product development. With all this, GE is evolving its business model. Now, for example, revenue from its jet engines is tied to reduced downtime and miles flown over the course of a year. After just three years, GE is generating mor...Starting at €8.20
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The Truth About Blockchain (Spanish version)
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1701JInformation TechnologiesContracts, transactions, and records of them provide critical structure in our economic system, but they haven't kept up with the world's digital transformation. They're like rush-hour gridlock trapping a Formula 1 race car. Blockchain promises to solve this problem. The technology behind bitcoin, blockchain is an open, distributed ledger that records transactions safely, permanently, and very efficiently. For instance, while the transfer of a ...Starting at €8.20
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Data.gov
Lakhani, Karim R.; Austin, Robert D.; Yi, YumiCase HBS-610075-EInformation TechnologiesTo maximize their effectiveness, color cases should be printed in color. This case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to make available high-value data sets for reuse is highlighted. The case recounts Kundra's experience at the sta...Starting at €8.20
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Prodigy Network: Democratizing Real Estate Design and Financing, Teaching Note
Lakhani, Karim R.; Friar, GretaTeaching Note HBS-615045-EInformation TechnologiesTeaching note for case 614064.Starting at €0.00
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Data.gov (Abridged)
Lakhani, Karim R.; Austin, Robert D.; Yi, YumiCase HBS-619043-EInformation TechnologiesThis case presents the logic and execution underlying the launch of Data.gov, an instantiation of President Obama's initiative for transparency and open government. The process used by Vivek Kundra, the federal CIO, and his team to rapidly develop the website and to make available high-value data sets for reuse is highlighted. The case recounts Kundra's experience at the state and local government levels in developing open data initiatives and th...Starting at €8.20
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Digital Ubiquity: How Connections, Sensors, and Data Are Revolutionizing Business
Iansiti, Marco; Lakhani, Karim R.Article HBS-R1411D-EInformation TechnologiesWhen Google bought Nest, a digital thermostat and smoke detector company, for $3.2 billion just a few months ago, it was a clear indication that digital transformation and connection are reaching critical mass, spreading across even the most traditional industrial segments and creating a staggering array of business opportunities and threats. The digitization of tasks and processes has become essential to competition. General Electric, for exampl...Starting at €8.20