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Six Ways Marketing Can Change the World
Collection: IESE (España)Ref.: ART-1540-EPublished: Sep 1, 2009Format: PDFPages: 8Language: English - Case
CIBA-GEIGY Pharmaceuticals: Pharma International (Spanish version)
Collection: HBSP (USA)Ref.: HBS-519S11Published: Jul 28, 1989Reviewed: Dec 14, 1990Format: PDFPages: 15Language: Spanish - Book Chapter
Consumption: The Happiness of Pursuit--The Implications for Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7853BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Information: Knowledge Is Power--Leveraging Information in the Consumer and Political Marketplaces
Collection: HBSP (USA)Ref.: HBS-7855BC-EPublished: Dec 28, 2007Format: PDFPages: 30Language: English - Book Chapter
Inclusion: The More the Merrier--Why It's Important in Marketing and Politics
Collection: HBSP (USA)Ref.: HBS-7857BC-EPublished: Dec 28, 2007Format: PDFPages: 28Language: English - Case
Pondering Price Promotion (Spanish version)
Collection: HBSP (USA)Ref.: HBS-410S12Published: Sep 22, 2009Format: PDFPages: 11Language: Spanish - Case
Analyzing Growth Opportunities (Brief Case) (Spanish version)
Collection: HBSP (USA)Ref.: HBS-411S06Published: May 5, 2010Format: PDFPages: 12Language: Spanish - Case
Splitting Hairs in Product Positioning (Spanish version)
Collection: HBSP (USA)Ref.: HBS-412S20Published: Jan 19, 2011Format: PDFPages: 14Language: Spanish - Case
Strategic Marketing Planning (Spanish version)
Collection: HBSP (USA)Ref.: HBS-913S08Published: Feb 12, 2013Reviewed: May 9, 2002Format: PDFPages: 16Language: Spanish - Case
The Black & Decker Corporation. Grupo de productos para el hogar: traspaso de marca
Collection: HBSP (USA)Ref.: HBS-502S12Published: Aug 8, 2002Format: PDFPages: 15Language: Spanish