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Introduction: Data Are Business Assets--The Time is Now to Put Them to Work in Your Organization
Redman, Thomas C.Book Chapter HBS-7680BC-EInformation TechnologiesData and information have many properties that, collectively, present unparalleled opportunities and daunting challenges. Unfortunately, in today's organizations, data and information remain essentially unmanaged assets. Organizations must develop deep understanding of their eclectic properties, where they come from, how they move around, and the myriad ways in which they help create - and destroy - value. This chapter is excerpted from "Data Dr...Starting at €8.20
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Bringing Data and Information to the Marketplace: Facilitators
Redman, Thomas C.Book Chapter HBS-7708BC-EInformation TechnologiesFacilitators help others use data and information more effectively, and some even enable businesses to conceptualize their processes and organizations in entirely new ways. Escalating demands for content are driving escalating demands for facilitation. In addition to describing the many benefits facilitators can provide, this chapter also looks at data mining in detail. Deriving advantage from data mining is fraught with difficulty, but the risk ...Starting at €8.20
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Doctor Music Networks
Bernal, J.; Palencia, LuisCase ASN-27-EInformation TechnologiesIn November 2000, an Internet start-up has to decide how to manage its advertising policy. One of the main shareholders of the company would prefer to hire a sales force, while the other would prefer to subcontract the operation to a specialized agency. Both have business and self-interested reasons for their choices. The case serves to analyze and weight different criteria and to asses risk in the highly volatile environment of Internet start-up...Starting at €8.20
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Julio Wais: An NFT Opportunity?
Julio Wais; Palencia, Luis; Toscani, GiulioCase ASN-98-EEntrepreneurship, Information TechnologiesThe case describes an entrepreneurial opportunity: an IESE MBA student explores whether to launch a collection of NFT (non-fungible tokens) based on 200 of his father's paintings. The case briefly describes what NFTs are, their situation in 2021 and some of the concerns Julio had an entrepreneur.Starting at €8.20
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The Larsen Company (B): What ChatGPT would do
Velilla, Manuel; Palencia, LuisCase ASN-101-EInformation TechnologiesThe Larsen Company (B) case provides the answer that ChatGPT 4.0 gives to the question posed in the Larsen Company (A) case and to some additional prompts.Starting at €5.74
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Assessing and Improving Data Quality
Redman, Thomas C.Book Chapter HBS-7705BC-EInformation TechnologiesOrganizations with the best data invest their data quality efforts toward preventing errors at their sources. This chapter examines the cases of Tele-Tech Services, Interactive Data, and Morningstar, outlining ten data quality habits that organizations should adopt, and providing tools and role models that will enable managers to baseline their organization's current data quality efforts. This chapter is excerpted from "Data Driven: Profiting fr...Starting at €8.20
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Social Issues in the Management of Data and Information
Redman, Thomas C.Book Chapter HBS-7709BC-EInformation TechnologiesData and information give rise to heated passions and brutal politics. The existence of more data, more needs, and more managers means there is more to fight about. You can minimize the damage by recognizing barriers to the effective management of data and information and the organizational, social and political issues at play in your work environment. Although all politics are local, this chapter offers some guidance on the issue. This chapter ...Starting at €8.20
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Information Technology's Support for Data and Information
Redman, Thomas C.Book Chapter HBS-7713BC-EInformation TechnologiesThe IT department's most important role is to provide applications that ensure that people can access the data they need and understand them, and help those who use them create quality data that will be useful down the road. These applications must be tightly aligned with well-defined business processes - a standard that most organizations fail to meet. There are other roles that IT should perform as well, including being responsible for the tech...Starting at €8.20
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Metadata Processes: What They Are and How to Use Them
Redman, Thomas C.Book Chapter HBS-7714BC-EInformation TechnologiesMetadata processes are those processes through which data about data are developed and kept current. This appendix provides an overview of three metadata processes: data cataloging, data modeling, and data standards. This chapter is excerpted from "Data Driven: Profiting from Your Most Important Business Asset."Starting at €8.20
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Escatsa: The UK and Hungary Decisions - Teaching Note
Palencia, Luis; García Pont, CarlosTeaching Note ASNT-8-EAccounting and Control, MarketingThis teaching note goes with the case on Escatsa, which discusses the dilemma caused by the chance for a local Spanish company to undertake an international expansion to two different countries, working for two different clients at the same time. The shortage of resources leads to a consideration of which of the two operations is best, or even if it is worth undertaking both at the same time.Starting at €0.00