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Uncharted Waters at Ventoso Ship Supply: A Sensory Marketing Dilemma (A)
Collection: Darden University of Virginia (USA)Ref.: DARDEN-M-0959-EPublished: Mar 1, 2018Reviewed: Jul 9, 2018Format: PDFPages: 7Language: English - Teaching Note
SpaceX: Starlink’s Uncertain Demand Trajectory - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B21A004-EPublished: Feb 11, 2021Reviewed: Feb 11, 2021Format: PDFPages: 14Language: English - Case
Vazirani Shul: India's First Electric Hypercar
Collection: Ivey Business School (Canada)Ref.: IVEY-9B19A033-EPublished: Jul 19, 2019Reviewed: Jul 19, 2019Format: PDFPages: 10Language: English - Case
Corona Beer: Ambiguous Brand Association during the Coronavirus Pandemic
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A063-EPublished: Jul 22, 2020Reviewed: Jul 22, 2020Format: PDFPages: 11Language: English - Teaching Note
Goya Foods, Inc.: Boycott or Buycott Due to the CEO's Political Stance - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20A081-EPublished: Oct 28, 2020Reviewed: Oct 28, 2020Format: PDFPages: 10Language: English - Case
Kanopy LLC: Growth Challenges of an Educational Video Streaming Company
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A078-EPublished: Oct 1, 2020Reviewed: Oct 1, 2020Format: PDFPages: 12Language: English - Article
A Step-by-Step Guide to Smart Business Experiments (Spanish version)
Collection: HBSP (USA)Ref.: HBS-R1103HPublished: May 1, 2011Reviewed: Dec 10, 2015Format: PDFPages: 10Language: Spanish - Case
The Tata Nano: What Went Wrong
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A053-EPublished: Nov 11, 2015Reviewed: Nov 10, 2015Format: PDFPages: 14Language: English - Article
A Step-by-Step Guide to Smart Business Experiments
Collection: HBSP (USA)Ref.: HBS-R1103H-EPublished: Mar 1, 2011Format: PDFPages: 9Language: English - Article
Escaping the Discount Trap (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R1309L-EPublished: Sep 1, 2013Format: PDFPages: 6Language: English