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Google 2017
Valor Sabatier, JosepCase SI-197Information Technologies, Innovation and Change, Service and Operations ManagementAquella mañana de enero de 2017, John Cadinal, socio sénior de Maccarron, estaba preocupado. Uno de los clientes más importantes que gestionaba personalmente le pidió que comprara un millón de dólares en acciones de Google, lo que representaba una gran parte de sus ahorros familiares. John pensó que le debía a su amigo de toda la vida, y también a sí mismo, un análisis más profundo de Google antes de permitir que invirtiera la mayor parte de sus ...Starting at €8.20
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Healthcare and Social Networks
Farré, Marçal; Valor Sabatier, JosepTechnical Note SIN-53-EInformation TechnologiesWeb 2.0 and social networks are changing the nature of communication, and healthcare is not an exception. In this report some of the experiences about peer-to-peer online groups and about online communications are explained, illustrating the changes that healthcare is living.Starting at €8.20
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Basic Economic Models for the Digital Economy
Valor Sabatier, JosepTechnical Note SIN-55-EInformation Technologies, Innovation and Change, StrategyThis short document introduces five fundamental concepts of the digital economy that will help managers evaluate the possibilities, and dangers, of digital transformation. It does not aim to replace a more in-depth analysis for each of the topics described. Such analysis can be undertaken by following the references provided in different parts of the text.Starting at €8.20
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137Information Technologies, Knowledge and CommunicationInfoJobs.net es un lugar de Internet dedicado a la intermediación entre empresas con necesidades de personal y personas en el mercado laboral. Cuenta con más de medio millón de currículos activos y recibe 20.000 ofertas nuevas de trabajo diariamente. El caso presenta el dilema a que se enfrenta su director general cuando la empresa Monster.com, líder mundial en este sector, decide entrar en España con todo su arsenal publicitario y tecnológico....Starting at €8.20
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Economic Evaluation of Information Systems: Sort Hospital
Farré, Marçal; Valor Sabatier, JosepCase SI-181-EInformation TechnologiesThis case examines the evaluation of IT investments in healthcare organizations. The case is meant to serve as a basis for discussion on how these technologies impact healthcare providers, what their associated costs and benefits are, what methodologies are used to assess them and how these assessments should be weighed by decision-makers considering this type of investment.Starting at €8.20
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Tramsa Mobility on the Ropes: Dealing with a Cyberattack (B)
Valor Sabatier, Josep; Zamora, Javier; Jesus Pérez Balaguer; Sastre Boquet, IsaacCase SI-209-EInformation Technologies, Leadership and People ManagementIn summer 2020, Tramsa Mobility, a Spanish transportation carrier that operated several concession contracts from the administration, was victim of a ransomware attack that seriously threatened the ability of the company to operate the thousands of buses that gave service to some of the largest cities in the country. The case, broken up in three different parts, describes how the company dealt with the crisis, with new challenges and difficultie...Starting at €5.74
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Canal Satélite Digital (C)
Comín, Marta; Valor Sabatier, JosepCase M-1220-EMarketingIn November 2008 the satellite pay-TV station Digital Plus was still for sale. However various factors were lowering its value, among them the loss of subscribers, excessive debt and above all, the football war.Starting at €5.74
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Amazon in 2021 (Spanish version)
Gupta, Sunil; Rodriguez, Margaret L.Case HBS-515S06MarketingThe Inside the Case video that accompanies this case includes teaching tips and insight from the author (available to registered educators only). Amazon launched its website in July 1995 to sell books online. Since then it has expanded into a variety of businesses that some see as unrelated. By 2019 Amazon has grown to become a digital giant with over $233 billion in annual sales but its profitability has been uneven. Has it spread itself too th...Starting at €8.20
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BBVA Compass: Marketing Resource Allocation
Gupta, Sunil; Davies-Gavin, JosephCase HBS-511096-EMarketingBBVA Compass, the 15th largest commercial bank in the U.S., is a part of the BBVA Group of Spain, the second largest bank in Spain with $755 billion in assets. In December 2010, Frank Sottosanti, Chief Marketing Officer of BBVA Compass, was reviewing the marketing performance of the company and deciding how to allocate next year's marketing budget across various offline and online channels.Starting at €8.20
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InfoJobs.net
Gaynor P.; Valor Sabatier, Josep; Sieber, SandraCase SI-137-EInformation Technologies, Knowledge and CommunicationInfoJobs.net is a web site specialized in matching companies in need of personnel with people in the labour market. It has more than half a million CVs in its database and twenty thousand active job offers posted daily. The case presents the dilemma facing InfoJob's General Manager when the world's largest player in the online recruitment market, Monster.com, brings its massive advertising and technological firepower to bear on the Spanish market...Starting at €8.20