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- Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Teaching Note
Switz Foods Pvt. Ltd.: Competing against Its Own Creation - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20A030-EPublished: Mar 31, 2020Reviewed: Mar 31, 2020Format: PDFPages: 12Language: English - Case
Switz Foods Pvt. Ltd.: Competing against Its Own Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A030-EPublished: Mar 31, 2020Reviewed: Mar 31, 2020Format: PDFPages: 13Language: English - Case
Wow! Momo: The Making of India’s Quick-Service Restaurant Giant
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A046-EPublished: May 26, 2020Reviewed: May 26, 2020Format: PDFPages: 18Language: English - Teaching Note
Spencer’s Retail Limited: Store Format and Private Label Decisions - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20A077-EPublished: Oct 5, 2020Reviewed: Oct 5, 2020Format: PDFPages: 12Language: English - Case
Linc Pen and Plastics Limited: Creating a Brand from a New Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B21A003-EPublished: Feb 16, 2021Reviewed: Feb 16, 2021Format: PDFPages: 11Language: English - Teaching Note
Wow! Momo: The Making of India’s Quick-Service Restaurant Giant - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B20A046-EPublished: May 26, 2020Reviewed: May 26, 2020Format: PDFPages: 13Language: English - Case
Spencer’s Retail Limited: Store Format and Private Label Decisions
Collection: Ivey Business School (Canada)Ref.: IVEY-9B20A077-EPublished: Oct 5, 2020Reviewed: Oct 5, 2020Format: PDFPages: 12Language: English - Teaching Note
Marketing at Nyassa - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A004-EPublished: Feb 16, 2016Reviewed: Feb 12, 2016Format: PDFPages: 11Language: English