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- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
PV Technologies, Inc.: Were They Asleep at the Switch (Spanish Version)
Collection: HBSP (USA)Ref.: HBS-913S02Published: Jun 28, 2012Format: PDFPages: 12Language: Spanish - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Teaching Note
Saxonville Sausage, Teaching Note
Collection: HBSP (USA)Ref.: HBS-2086-EPublished: Jun 15, 2007Format: PDFPages: 15Language: English - Teaching Note
Montreaux Chocolate USA: Are Americans Ready for Healthy Dark Chocolate, Teaching Note
Collection: HBSP (USA)Ref.: HBS-914502-EPublished: Aug 5, 2013Reviewed: Feb 15, 2018Format: PDFPages: 11Language: English - Case
Are Americans Ready for Healthy Dark Chocolate? (Spanish version)
Collection: HBSP (USA)Ref.: HBS-915S03Published: Aug 5, 2013Reviewed: Sep 29, 1986Format: PDFPages: 14Language: Spanish - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Teaching Note
Marketing at Nyassa - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A004-EPublished: Feb 16, 2016Reviewed: Feb 12, 2016Format: PDFPages: 11Language: English - Case
Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Collection: Ivey Business School (Canada)Ref.: IVEY-W26654-EPublished: Mar 23, 2022Reviewed: May 6, 2022Format: PDFPages: 13Language: English