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- Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Teaching Note
Marketing at Nyassa - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A004-EPublished: Feb 16, 2016Reviewed: Feb 12, 2016Format: PDFPages: 11Language: English - Case
JCPenney: Back in Business
Collection: HBSP (USA)Ref.: HBS-517037-EPublished: Oct 21, 2016Reviewed: Apr 24, 2018Format: PDFPages: 29Language: English - Teaching Note
JCPenney: Back in Business, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518003-EPublished: Jul 7, 2017Format: PDFPages: 29Language: English - Case
Chase Sapphire: Creating a Millennial Cult Brand
Collection: HBSP (USA)Ref.: HBS-518024-EPublished: Sep 28, 2017Reviewed: Nov 26, 2018Format: PDFPages: 23Language: English - Teaching Note
Chase Sapphire: Creating a Millennial Cult Brand, Teaching Note
Collection: HBSP (USA)Ref.: HBS-518068-EPublished: Feb 28, 2018Format: PDFPages: 17Language: English - Case
Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Collection: Ivey Business School (Canada)Ref.: IVEY-W26654-EPublished: Mar 23, 2022Reviewed: May 6, 2022Format: PDFPages: 13Language: English