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- Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Article
Gestionar cuentas globales
Collection: HBSP (USA)Ref.: HBS-R0709GPublished: Sep 1, 2007Format: PDFPages: 9Language: Spanish - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Article
Managing Global Accounts
Collection: HBSP (USA)Ref.: HBS-R0709G-EPublished: Sep 1, 2007Format: PDFPages: 11Language: English - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Teaching Note
Marketing at Nyassa - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A004-EPublished: Feb 16, 2016Reviewed: Feb 12, 2016Format: PDFPages: 11Language: English - Case
Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Collection: Ivey Business School (Canada)Ref.: IVEY-W26654-EPublished: Mar 23, 2022Reviewed: May 6, 2022Format: PDFPages: 13Language: English - Teaching Note
Paramount: RuPaul’s Drag Race—from Subculture to Mainstream - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-W26655-EPublished: Mar 23, 2022Reviewed: May 6, 2022Format: PDFPages: 12Language: English - Case
Liquid Death: Water Made Metal
Collection: Ivey Business School (Canada)Ref.: IVEY-W28658-EPublished: Aug 25, 2022Format: PDFPages: 9Language: English