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Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Book Chapter
Connection: How the Need to Relate to Oneself and Others Affects Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4458BC-EPublished: May 6, 2008Format: PDFPages: 24Language: English - Book Chapter
Resource: How Acquisitions and Their Consequences Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4459BC-EPublished: May 6, 2008Format: PDFPages: 25Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Article
The Sure Thing That Flopped (HBR Case Study and Commentary)
Collection: HBSP (USA)Ref.: HBS-R0807A-EPublished: Jul 1, 2008Format: PDFPages: 10Language: English - Article
El caso HBR: El éxito seguro que fracas
Collection: HBSP (USA)Ref.: HBS-R0807APublished: Jul 1, 2008Format: PDFPages: 8Language: Spanish - Book Chapter
Foundations of Deep Metaphors: How Managers Benefit from Discovering Consumer Similarities
Collection: HBSP (USA)Ref.: HBS-4453BC-EPublished: May 6, 2008Format: PDFPages: 21Language: English - Book Chapter
Balance: How Justice, Equilibrium, and the Interplay of Elements Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4454BC-EPublished: May 6, 2008Format: PDFPages: 19Language: English - Book Chapter
Transformation: How Changes in Substance and Circumstances Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4455BC-EPublished: May 6, 2008Format: PDFPages: 22Language: English - Book Chapter
Container: How Inclusion, Exclusion, and Other Boundaries Affect Consumer Thinking
Collection: HBSP (USA)Ref.: HBS-4457BC-EPublished: May 6, 2008Format: PDFPages: 25Language: English