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Selling Experiences to Connect With Consumers
Collection: IESE (España)Ref.: ART-2981-EPublished: Mar 16, 2017Format: PDFPages: 8Language: English - Case
Nestlé's Maggi: Pricing and Repositioning a Recalled Product
Collection: Ivey Business School (Canada)Ref.: IVEY-9B16A025-EPublished: Jun 9, 2016Reviewed: Jun 7, 2016Format: PDFPages: 9Language: English - Case
Malaysia Airlines: The Marketing Challenge after MH370 and MH17
Collection: Ivey Business School (Canada)Ref.: IVEY-9B15A028-EPublished: Jun 1, 2015Reviewed: Jun 1, 2015Format: PDFPages: 14Language: English - Dossier
Estrategias para atraer al nuevo consumidor
Collection: IESE (España)Ref.: DOS-32Published: Mar 17, 2017Format: PDFPages: 26Language: Spanish - Dossier
Strategies to Reach the Changing Consumer (Portuguese Version)
Collection: IESE (España)Ref.: DOS-32-PBPublished: Mar 17, 2017Format: PDFPages: 26Language: Portuguese Brasil - Case
Ekohealth: Developing Price Structures
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A057-EPublished: Sep 26, 2014Reviewed: Sep 26, 2014Format: PDFPages: 13Language: English - Case
Comedy Nights with Kapil: Maintaining Value Creation
Collection: Ivey Business School (Canada)Ref.: IVEY-9B14A056-EPublished: Sep 22, 2014Reviewed: Sep 22, 2014Format: PDFPages: 5Language: English - Teaching Note
Marketing at Nyassa - Teaching Note
Collection: Ivey Business School (Canada)Ref.: IVEY-8B16A004-EPublished: Feb 16, 2016Reviewed: Feb 12, 2016Format: PDFPages: 11Language: English - Article
Qué puede hacer por ti el marketing experiencial
Collection: IESE (España)Ref.: ART-2981Published: Mar 16, 2017Format: PDFPages: 8Language: Spanish - Case
Paramount: RuPaul’s Drag Race—from Subculture to Mainstream
Collection: Ivey Business School (Canada)Ref.: IVEY-W26654-EPublished: Mar 23, 2022Reviewed: May 6, 2022Format: PDFPages: 13Language: English