Stanford Graduate School of Business (USA)
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WineDirect: Supply Chain Management in the U.S. Wine Industry
Rapp, Alyssa; Foroughi JaclynCase SGSB-GS45B-EService and Operations ManagementIn late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for information on their orders and inventory. Six days after New Vine’s closure, Inertia Beverage Group (IBG), a provider of solutions for the creation and expansion of online wine marketplaces, agreed in principle to acquire New Vine and provide interim cash funding to revital...Starting at €8.20
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iRelaunch: From Career Break to Career Re-entry
Chess, Robert; Hornblower, JocelynCase SGSB-SM325-EStrategyThis case is primarily about the opportunity for mid-career professionals to return to work after a career break. It focuses on the company iRelaunch, which helps companies develop and implement career re-entry programs and connects employees and employers. The case protagonist is Carol Fishman Cohen, co-founder of iRelaunch. The case also touches on the different types of return to work programs and includes a vignette on Chevron which highlig...Starting at €8.20
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Michelin Group: Embracing Culture While Adapting to Change
Siegel, Robert; Hornblower, JocelynCase SGSB-SM315-EStrategySM-315 Michelin Group is told from the perspective of Florent Menegaux, COO of Michelin, and other senior leaders at the company. Michelin had recently undergone a company wide reorganization, and Menegaux was tasked with how to maintain the company’s relevance and competitiveness in a changing global marketplace, particularly as customer needs and expectations around service were becoming more specific and demanding. Given that Michelin was a ...Starting at €8.20
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New Vine Logistics: Revolutionizing Supply Chain Management in the U.S. Wine Industry
Rapp, Alyssa; Whang, SeunjinCase SGSB-GS45-EService and Operations ManagementNew Vine Logistics was founded in 2001 by Katie Schumacher, a member of the failed Wineshoppers.com start-up operational team. Ms. Schumacher believed that Wineshopper’s approach to inventory management, logistics, and general operational challenges rampant in the U.S. wine industry had value and managed to get funding to resuscitate Wineshopper’s assets. The case provides background of the U.S. wine industry, including consumption figures, cons...Starting at €8.20