Stanford Graduate School of Business (USA)
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Daiso of Japan: The Dollar Store
Whang, J; Yamamoto, KCase SGSB-GS90-EService and Operations ManagementDaiso Industries Co., Ltd. was the largest 100-yen (or one dollar) shop operator in Japan, with nearly 2,900 stores in Japan and 1,400 stores in 26 other countries. The privately owned company featured nearly 50,000 products, ranging from office supplies to cosmetics and seasonal holiday decorations—most items (98 percent) were priced at 100 yen, with some exceptions. Some 99 percent of Daiso’s products were privately branded, but only a small ...Starting at €8.20
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Cinnamon: New Product Introduction
Siegel, Robert; Mirabile, DominicCase SGSB-SM357-EStrategyThis case explores the introduction of a new product that targets both new and existing segments of the investment management services market. Cinnamon, a discretionary investment management app, was founded in the United Kingdom in 2011. With the help of the team’s first product manager, Maria Pasquale (GSB ’11), Cinnamon navigated the new product introduction process: identifying unmet needs, developing value hypotheses, building a minimum vi...Starting at €8.20