Stanford Graduate School of Business (USA)
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AéroTec Systèmes y la carrera del turismo espacial
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395Marketing, Service and Operations ManagementUn grupo de ingenieros de AéroTec ha terminado de diseñar un vehículo espacial llamado Navigateur y ahora tienen que elaborar un plan de marketing para esta nueva experiencia innovadora. El Navigateur se diferencia de las ofertas que existen en la actualidad para realizar viajes espaciales comerciales en que ofrece una experiencia visual muy superior, mayor comodidad y menos necesidad de entrenamiento y de aptitudes físicas. AéroTec, una empresa ...Starting at €8.20
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Airbnb: Tough Choices Growing a Platform Business
Capizzani, MarioCase M-1370-EMarketing, StrategyThe general manager for Airbnb for the EMEA region, Jeroen Merchiers is pondering about several growth alternatives for technology based platform that had recently disrupted the accommodation industry. Airbnb, the peer-to-peer tourist accommodation market place that was one of the most successful representatives of the so called "shared economy" had experienced tremendous growth since its inception in 2008. The spectacular growth was based, besi...Starting at €8.20
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Airbnb: ¿Y ahora qué : Priorizar las oportunidades en el sur de Europa
Capizzani, Mario; Kim, Tommy; Obersriebnig, StefanCase M-1339Marketing, StrategyEl director general de Airbnb para España y Portugal, Jeroen Merchiers, reflexiona sobre varios asuntos mientras se prepara para delegar responsabilidades en la península ibérica y pasar a un puesto más alto en Europa. Airbnb, el mercado del alojamiento turístico P2P que constituye uno de los exponentes de más éxito de la llamada "economía colaborativa", ha experimentado un enorme crecimiento desde su aparición en 2008. Este espectacular crecim...Starting at €8.20
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Airbnb: What´s Next : Prioritizing Opportunities in Southern Europe
Capizzani, Mario; Kim, Tommy; Obersriebnig, StefanCase M-1339-EMarketing, StrategyThe general manager for Airbnb in Spain and Portugal, Jeroen Merchiers is pondering about several issue as he prepares to delegate responsibilities in Iberia and take on a larger European role. Airbnb, the peer-to-peer tourist accommodation market place that was one of the most successful representatives of the so called "share economy¿ had experienced tremendous growth since its inception in 2008. The spectacular growth was based, besides its ...Starting at €8.20
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AéroTec Systèmes and the Space Tourism Race
Rocha e Oliveira, Paulo; Capizzani, Mario; Valentí Vidal, Albert; Reutskaja Pastushkova, ElenaCase M-1395-EMarketing, Service and Operations ManagementA group of engineers at AéroTec has finalized the design of a space vehicle called the Navigateur and they must now devise a marketing plan for this innovative new experience. The Navigateur differs from currently available offerings in commercial space travel in that it provides a highly superior visual experience, greater comfort, and lower training and physical fitness requirements. AéroTec, a business-to-business firm with no experience in co...Starting at €8.20