Stanford Graduate School of Business (USA)
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Note on New Venture Teams
Rohan, Dennis; Magat Raffaelli, ClaireCase SGSB-E361-EEntrepreneurshipA new venture team is composed of the founders, employees, and advisors who will guide an idea from its formation stage into a fully functioning company. Each of these groups plays an important role in growing the venture and putting it on the path to success. This note will explore the myriad factors to be considered when forming a new venture team. While strategy and implementation may depend on the industry, product or service, and target cust...Starting at €8.20
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Glassdoor: The Fundraising Journey (A)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673A-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €8.20
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Note on IPO Share Allocation
Leslie, Mark; Marks, Michael; Magat Raffaelli, ClaireCase SGSB-E377-EEntrepreneurshipAn initial public offering (IPO) is the first sale of stock or shares by a company to the public. IPOs are often issued by smaller, younger companies seeking capital to expand, although they can also be done by large privately owned companies looking to become publicly traded. When a company lists its shares on a public exchange it will almost always issue additional new shares at the same time. The money paid by investors for the newly issued...Starting at €8.20
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FINDMINE: Looking for a Break
Chess, Robert; Orleans, AmadeusCase SGSB-E672-EEntrepreneurshipFrom quitting a stable post-MBA job and starting FINDMINE, a start-up in the retail technology space, to finally negotiating venture capital investment offers, Michelle Bacharach—and FINDMINE—had come a long way. Two years of uncertainty with virtually no outside capital raised, a pivot from B2C to B2B, two accelerator programs, and numerous meetings with potential investors and customers had made her an entrepreneur who was comfortable with dif...Starting at €8.20
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Glassdoor: The Fundraising Journey (B)
Siegel, Robert; Orleans, AmadeusCase SGSB-E673B-EEntrepreneurshipFrom his time as a young engineer at Microsoft in 1993, to the challenge of building Glassdoor from the ground up until it reached a valuation of over $1 billion, in 2018, Robert Hohman had come a long way. Now, from his spacious office with a picturesque view of Richardson Bay in Mill Valley, California, Hohman confronted one of the most important decisions of his life. Glassdoor, the company he cofounded in 2007 with Rich Barton and Tim Besse,...Starting at €5.74
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NewView Capital: Portfolio Acquisitions and Operational Support
Beyer, Anne; Siegel, Robert; Orleans, AmadeusCase SGSB-E793-EEntrepreneurshipIn 2018, renowned venture capital firm New Enterprise Associates (NEA) faced challenges related to the rapid multiplication of its funds and growth of its portfolio. Ravi Viswanathan, then a General Partner and the Chief Operating Officer of the firm, identified an opportunity to start a new venture firm to acquire a subset of NEA’s portfolio companies through a secondary stock transaction. The strategy seemed beneficial for NEA, its Limited Part...Starting at €8.20
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Note on IPO Share Allocation (Spanish version)
Leslie, Mark; Marks, Michael; Magat Raffaelli, ClaireCase SGSB-E377 Spanish VersionEntrepreneurshipAn initial public offering (IPO) is the first sale of stock or shares by a company to the public. IPOs are often issued by smaller, younger companies seeking capital to expand, although they can also be done by large privately owned companies looking to become publicly traded. When a company lists its shares on a public exchange it will almost always issue additional new shares at the same time. The money paid by investors for the newly issued...Starting at €8.20
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AB InBev: Brewing an Innovation Strategy
Siegel, Robert, E.; Orleans, AmadeusCase SGSB-E643-EEntrepreneurshipAB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The beer category, in particular, showed signs of stagnation in developed markets, such as the United States and Europe. Moreover, several major trends - e.g. localization of consumption and rise of cr...Starting at €8.20
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Stride: The Early Sales Decisions
Speiser, Michael; Orleans, AmadeusCase SGSB-E647-EEntrepreneurshipStride was founded in April 2016 and offered a software that gathered data from disparate sources and organized such data in one platform with a simple interface, with the goal of enabling marketing teams to more easily develop and launch personalized marketing campaigns. Elise Bergeron, the start-up’s cofounder and Chief Operating Officer, had been confronted with multiple difficult decisions since the early days of the company. Some of the most...Starting at €8.20
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Andrea Jung: The Challenge of Letting Go
Dobson, David; Orleans, AmadeusCase SGSB-E648-EEntrepreneurshipAndrea Jung became CEO of Avon Products Inc. in 1999 - the first woman to ever hold the position since the foundation of the iconic cosmetics company, in 1886. In a few years at the helm, Jung tripled the company’s profits, modernized its culture and was elected one of “The World’s 100 Most Powerful Women” by Forbes. By 2005, however, Avon had become bloated with too many hierarchical layers and profits came up flat for the first time in five yea...Starting at €8.20