Stanford Graduate School of Business (USA)
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NoBull Burger
Kraft, Tim; Osborn, Merritt; Tang, ElizabethCase DARDEN-OM-1479-EService and Operations ManagementNoBull, a new, Charlottesville-based vegetarian burger producer, was at a critical junction in its development. While the business had grown substantially over the past year, it faced a number of challenges as it continued to expand it sales outside the Charlottesville region. In particular, as the burgers increased in popularity, the owners were unsure as to whether current production could keep pace with demand. The Raymonds knew that, in order...Starting at €8.20