HBSP (USA)
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Estrategias de valor-por-dinero para una recesión
Williamson, Peter J.; Zeng, MingArticle HBS-R0903EStrategyEste artículo incluye una vista previa de una página que resume rápidamente las ideas clave y proporciona una visión general de cómo los conceptos funcionan en la práctica, junto con sugerencias para la lectura adicional. En tiempos económicos difíciles, algunas empresas han outmaneuvered rivales para convertirse en líderes en el mercado a través de estrategias de valor por dinero. Es decir, que han permitido a los consumidores afectados por la r...Starting at €8.20
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The Self-Tuning Enterprise
Reeves, Martin; Zeng, Ming; Venjara, AminArticle HBS-R1506E-EStrategyWouldn't it be great if there were an algorithm that could tell you when to develop a new business model or enter an emerging market? Unfortunately, one doesn't exist. However, it is possible to use the principles behind algorithms to continually retune your strategy and your organization. In online enterprises, algorithms constantly readjust the products and content shown to customers. They do this by operating three learning loops: experiment...Starting at €8.20
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Alibaba and the Future of Business
Zeng, MingArticle HBS-R1805F-EStrategyAlibaba is not a retailer in the traditional sense. It doesn't source or keep stock, and logistics services are carried out by third-party providers. Instead, Alibaba is what you get if you take all the functions associated with retail and coordinate them online into a sprawling, data-driven network of sellers, marketers, service providers, logistics companies, and manufacturers. Indeed, Alibaba does what Amazon, eBay, PayPal, Google, FedEx, all ...Starting at €8.20
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Value-for-Money Strategies for Recessionary Times
Williamson, Peter J.; Zeng, MingArticle HBS-R0903E-EStrategyThis article includes a one-page preview that quickly summarizes the key ideas and provides an overview of how the concepts work in practice along with suggestions for further reading. In tough economic times, some companies have outmaneuvered rivals to become market leaders through value-for-money strategies. That is, they have enabled recession-hit consumers to economize (do less and spend less), become more efficient (do the same for less), or...Starting at €8.20