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Claves para coordinar alianzas de valor
Ariño, Africa; Andreu i Civit, RafaelArticle ART-3133Information Technologies, Innovation and Change, Knowledge and Communication, StrategyUna alianza en el sector de la salud ilustra cómo las partes pueden coordinar sus actividades de forma eficiente para mejorar el rendimiento conjunto. A partir de una visión de la empresa basada en el conocimiento, los autores identifican los componentes "micro" en los que se basa la coordinación en la empresa y extrapolan este modelo a las alianzas. Centrándose en cómo las capacidades individuales, el conocimiento, las rutinas y los esquemas de ...Starting at €8.20
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Which Kaptein to Choose? The Havoysund Fleet Question
Fairchild, Gregory B.; Parmar, Bidhan L.; Harris, Jared D.; Mead, JennyCase DARDEN-E-0419-EBusiness Ethics and Corporate Social ResponsibilityOlaf Tryggvason, owner of a fleet of fishing ships in a small northern Norwegian town, has been offered and has accepted a reality television deal about the fleet to create a show along the lines of "The Deadliest Catch" and "Big Shrimpin'." He now has to recommend which ships and kapteiner (skippers or captains) in his fleet should be the stars of the show. He also has to consider the various dangers and complexities inherent in making a show li...Starting at €8.20
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El aprendizaje espontáneo en la empresa: Valor, responsabilidad social corporativa y ética en la profesión de dirigir
Andreu i Civit, RafaelTechnical Note SMN-692Business Ethics and Corporate Social Responsibility, Leadership and People Management, StrategyEn las interacciones entre personas que son necesarias para el funcionamiento normal de cualquier empresa, todas ellas aprenden algo aun sin querer, de forma espontánea. Estos aprendizajes, que llamamos "huellas", pueden entorpecer o favorecer el buen funcionamiento futuro de la empresa y forman parte de los "resultados" de la misma, más allá de los resultados económicos que, normalmente, se toman en consideración. Tener esas huellas en cuenta e...Starting at €8.20
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Spontaneous Learning in the Corporate Context: Values, corporate social responsibility and ethics in professional management
Andreu i Civit, RafaelTechnical Note SMN-692-EBusiness Ethics and Corporate Social Responsibility, Leadership and People Management, StrategyThrough interpersonal interactions necessary for the normal operation of any company, people spontaneously learn, even if inadvertently. These learning experiences, which we call "impressions," may hinder or promote the company's future operations and form part of its "performance," measured beyond the normally considered economic performance. Keeping these impressions in mind as a managerial duty naturally adds another dimension to management, a...Starting at €8.20
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Químicas Nulan, S.A. (A)
Andreu i Civit, RafaelCase TM-122Information TechnologiesStarting at €8.20
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Implantación de SAP en Celsa (B)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-140Information Technologies, Knowledge and CommunicationEl caso (B) describe la solución adoptada que llevó a una mejora de la situación competitiva de la empresa.Starting at €5.74
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El Diablo: The Corner Cleaner Affair
Fairchild, Gregory B.Case DARDEN-E-0218-EBusiness Ethics and Corporate Social ResponsibilityThis case involves the decision of a publishing company, El Diablo, to target a traditionally underserved market with a series of books about gang life and street vigilantism. The decision has repercussions within the firm, as collegial relationships are tested by office politics, and outside of the firm, where community response to the project is less than positive. Civil rights groups challenge the company’s development of pulp fiction targeted...Starting at €8.20
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Atrápalo.com
Andreu i Civit, Rafael; Boccherini, J. A.Case SI-165Information TechnologiesDesde 1999 a 2005, Atrapalo había crecido notablemente hasta los 20 millones de facturación y a casi 600.000 usuarios registrados, en varias líneas de producto (espectáculos, restaurantes, vuelos, viajes en general). Al mismo tiempo, sus competidores habían crecido en número, tamaño y variedad de oferta. En este momento los socios fundadores de Atrapalo se planteaban las líneas maestras de su estrategia futura, tanto en términos de líneas de prod...Starting at €8.20
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Implementation of SAP at Celsa (A)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-139-EInformation Technologies, Knowledge and CommunicationThe case describes the situation of a company with a large number of centres of operations, as a result of acquisitions and takeovers, that decides to implement SAP. It presents the problems associated with the implementation of a complex system in a distributed environment. Case (A) should be accompanied by case (B), to be handed out in class, which describes the solution eventually adopted, which leads to an improvement in the company's competi...Starting at €8.20
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Implementation of SAP at Celsa (B)
Jiménez F.; Andreu i Civit, Rafael; Sieber, Sandra; Subirana Vilanova, Brian; Valor Sabatier, JosepCase SI-140-EInformation Technologies, Knowledge and CommunicationCase (B) describes the solution eventually adopted, which leads to an improvement in the company's competitive situation.Starting at €5.74