Default Category
-
Volkswagen Group: Adapting in the Age of AI
Ning Su; Yulin Fang; Duan YangExercise IVEY-9B19E016-EEntrepreneurship, Information Technologies, StrategyIn 2016, the Volkswagen Group (VW Group) announced a new future program, Together–Strategy 2025, which outlined the company’s ambition of becoming “a world-leading provider of sustainable mobility” by 2025. The VW Group made it clear that innovation and tStarting at €8.20
-
Netflix: From "Clicks and Bricks" to Digital Movie Delivery (Portuguese Version, Brazil)
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75-PBInformation Technologies, Innovation and Change, Service and Operations ManagementNetflix is a U.S. provider of on-demand Internet streaming media and flat rate DVD-by-mail services. The company experienced incredible success since its beginnings in 1997. During 2010, revenue jumped 29% to $2.16 billion, and stock price increased 219% to $175.70. It also added 8 million subscribers, bringing its total to over 20 million. In the summer of 2011 the company first announced the spin-off of its traditional DVD rental operations fro...Starting at €8.20
-
Excellent Sales Academy Vs. Premium Software: Excellent Sales Academy: Role of Chief Finance Officer (Portuguese Version, Brazil)
Mehta, KandarpExercise NEGE-17-PBAccounting and Control, Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementExcellent Sales Academy (ESA) Vs Premium Software (PS) is a multiparty, internal-external negotiation exercise. It looks at issues like incentive system, corporate strategy and alignment of personal and organizational goals in the context of a negotiation. The exercise contains four roles. Chief Sales Officer and the Chief Finance Officer of ESA and Chief Finance Officer and Chief Learning Officer of PS. The negotiation exercise includes two nego...Starting at €8.20
-
Recruiting: Additional Vignettes
Freeman, R. Edward; Werhane, Patricia H.; Parmar, Bidhan L.Exercise DARDEN-E-0417-EBusiness Ethics and Corporate Social ResponsibilityThese vignettes highlight several ethical issues for MBA students as they begin to look for a job. They serve as a practical springboard for a discussion of topics, including one's obligation to classmates, the recruiting firm, and the school itself.Starting at €8.20
-
Netflix: del "clicks and bricks" a la distribución digital de películas
Lago, Alejandro; Moscoso, Philip; Sieber, SandraExercise PE-75Information Technologies, Innovation and Change, Service and Operations ManagementNetflix es un proveedor estadounidense de servicios de streaming a la carta y de alquiler de DVD por correo y con cuota fija. La compañía ha experimentado un éxito increíble desde sus comienzos en 1997. Durante 2010, sus ingresos aumentaron un 29% hasta los 2.160 millones de dólares y el precio de sus acciones subió un 219% hasta los 175,70 dólares. Eso también supuso una subida de 8 millones de suscriptores, llegando a un total de más de 20 mill...Starting at €8.20
-
Broadband-X: Enterprise Resource Planning Implementation
Mustafa Fatih YegulExercise IVEY-9B20E021-EInformation TechnologiesBroadband-X, is a small-sized electronic contract manufacturing company. The company had been using QuickBooks accounting package and Excel sheets to manage its processes. As the company grew, Brian, the owner, noticed that the current model was not capabStarting at €8.20
-
Netflix: Business and Operations Model
Moscoso, PhilipExercise PE-73-EInformation Technologies, Service and Operations ManagementThis exercise breaks down the Netflix model (with special emphasis on its business model) to understand the keys to its success, but also possible future risks.Starting at €8.20
-
Excellent Sales Academy Vs. Premium Software: Premium Software: Role of Chief Learning Officer
Mehta, KandarpExercise NEGE-18-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementExcellent Sales Academy (ESA) Vs Premium Software (PS) is a multiparty, internal-external negotiation exercise. It looks at issues like incentive system, corporate strategy and alignment of personal and organizational goals in the context of a negotiation. The exercise contains four roles. Chief Sales Officer and the Chief Finance Officer of ESA and Chief Finance Officer and Chief Learning Officer of PS. The negotiation exercise includes two nego...Starting at €8.20
-
Excellent Sales Academy Vs. Premium Software: Excellent Sales Academy: Role of Chief Sales Officer
Mehta, KandarpExercise NEGE-16-EAccounting and Control, Business Ethics and Corporate Social Responsibility, Decision Analysis, Leadership and People ManagementExcellent Sales Academy (ESA) Vs Premium Software (PS) is a multiparty, internal-external negotiation exercise. It looks at issues like incentive systems, corporate strategy and alignment of personal and organizational goals in the context of a negotiation. The exercise contains four roles. Chief Sales Officer and Chief Finance Officer of ESA and Chief Finance Officer and Chief Learning Officer of PS. The negotiation exercise includes two negotia...Starting at €8.20
-
Netflix: from DVD-by-mail to streaming
Lago, Alejandro; Moscoso, Philip; Sastre Boquet, IsaacExercise PE-84-EInformation Technologies, Innovation and Change, Service and Operations ManagementSince its foundation in 1997 Netflix has been a major success story. For the year 2020 the company expected to achieve revenues of around 25 billion dollars and 200 million customers in 190 countries. This exercise provides information on how Netflix's business models has developed over the years. The objective is to analyze the digital transformation of the streaming model and its sustainability going forward, as it faces competitors like Disney...Starting at €8.20