HBSP (USA)
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When Your Moon Shots Don't Take Off
Furr, Nathan R.; Dyer, Jeffrey H.; Nel, KyleArticle HBS-R1901H-EEntrepreneurshipMany companies looking for breakthroughs struggle to move beyond incremental ideas, because cognitive biases trap people in the status quo and prevent them from seeing big opportunities. But four tactics can help firms overcome biases and think far more creatively: (1) Science fiction. Sci-fi writers have foreseen all kinds of innovations. When Lowe's invited some in to envision its future, it got ideas for augmented reality phones, service robot...Starting at €8.20