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HBSP (USA)
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Big Spaceship: Ready to Go Big
Groysberg, Boris; Slind, MichaelCase HBS-409047-EEntrepreneurshipBig Spaceship, a digital marketing agency, faced a rather big challenge: How to scale the distinctive culture that was essential to its competitive strategy? Renowned for the cutting-edge web sites that it developed to market major Hollywood movies and leading consumer brands, the firm had won numerous awards and garnered considerable attention within the advertising industry. In mid-2008, Big Spaceship remained small (it had fewer than 50 employ...Starting at €8.20
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Big Spaceship: Ready to Go Big, Teaching Note
Groysberg, Boris; Slind, MichaelTeaching Note HBS-409087-EEntrepreneurshipTeaching Note for [409047].Starting at €0.00