HBSP (USA)
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BabbaCo
Bussgang, Jeffrey J.; Jain, GauravCase HBS-813107-EEntrepreneurshipHaving just raised a Series B financing, the case protagonist is faced with a tough decision: should she "step on the gas" and scale the customer base, or continue focusing on fine-tuning the product and business model. The case describes the various marketing channels employed by the BabbaCo team (Search, Email, Social Media, Deal Sites, Affiliates, etc.), including the strategy and effectiveness for each. Readers can use this knowledge to evalu...Starting at €8.20
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When Hackers Turn to Blackmail (HBR Case Study)
Eisenmann, CarolineArticle HBS-R0910X-EInformation TechnologiesSunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutin...Starting at €8.20
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When Hackers Turn to Blackmail (Commentary for HBR Case Study)
Eisenmann, CarolineArticle HBS-R0910Z-EInformation TechnologiesSunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutin...Starting at €8.20
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When Hackers Turn to Blackmail (HBR Case Study and Commentary)
Eisenmann, CarolineArticle HBS-R0910B-EInformation TechnologiesSunnylake Hospital is being held up by online extortionists who have blocked access to its electronic medical records and are demanding $100,000 to restore it. Paul Layman, Sunnylake's CEO, didn't take their first e-mail seriously, and now the hospital has ground to a halt. Paul's golden-boy IT director can't seem to outwit the hackers. Sunnylake's legal counsel tells Paul, "Literally every second is a liability." The chief of staff is in a mutin...Starting at €8.20
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Plastiq
Bussgang, Jeffrey J.; Jain, Gaurav; Haddad, Liroy; Langford, Luke; Noble, MattCase HBS-813125-EEntrepreneurshipThe young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales team be led by an experienced senior sales executive or a scrappy, mid-level sales manager?Starting at €8.20