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Cynet Systems: Ready to Leverage Mileage from Human Resource Analytics?
Yogesh Pandey; Atri SenguptaCase IVEY-W31026-EInformation Technologies, Leadership and People ManagementCynet Systems Private Limited (Cynet) was a subsidiary of Cynet Corporation, a technology services firm providing staffing support for US clients. The Cynet team in India was based in smaller Indian cities such as Karnal and Dehradun. When a lockdown was announced in early March 2020 to curb the spread of COVID-19 in the country, the recruiters working for Cynet had to shift to remote work. This was a dramatic shift for the young recruiters, most...Starting at €8.20
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Xoxoday.com: Customer Engagement through Social Media
Sana Ansari; Sumeet Gupta; Manojit ChattopadhyayCase IVEY-9B19E010-EEntrepreneurship, Information TechnologiesLocated in Bengaluru, India, Xoxoday.com was an online marketplace for experiential gifting. The company started by offering social gifting, and selecting corporations as its target market. In 2013, the company decided to cater to both the business-to-busStarting at €8.20