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Xoxoday.com: Customer Engagement through Social Media
Sana Ansari; Sumeet Gupta; Manojit ChattopadhyayCase IVEY-9B19E010-EEntrepreneurship, Information TechnologiesLocated in Bengaluru, India, Xoxoday.com was an online marketplace for experiential gifting. The company started by offering social gifting, and selecting corporations as its target market. In 2013, the company decided to cater to both the business-to-busStarting at €8.20