HBSP (USA)
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20
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Procter & Gamble: mejoramiento del valor para el consumidor vía rediseño de procesos
McKenney, James L.; Clark, Theodore H.Case HBS-110S20Information TechnologiesLa evolución del desarrollo de Procter & Gamble de la respuesta eficiente al consumidor (ECR) implicó una serie de ensayos, una decisión de distribuir los pañales sobre la base del movimiento del producto, un esfuerzo consciente para pasar a un nuevo medio de distribución en todas las líneas, un primer corte a un nuevo sistema, y por último, la evolución de la combinación existente de los sistemas informáticos integrados que unen la cadena de v...Starting at €8.20
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Slots, Tables, and All that Jazz: Managing Customer Profitability at the MGM Grand Hotel, Teaching Note
Campbell, Dennis; Martinez-Jerez, F. AsisTeaching Note HBS-107072-EInformation TechnologiesTeaching note to 106029.Starting at €0.00
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MercadoLibre.com, Teaching Note
Martinez-Jerez, F. AsisTeaching Note HBS-107086-EInformation TechnologiesTeaching note to (106-057).Starting at €0.00
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Basic Techniques for the Analysis of Customer Information Using Excel 2007: A Step-by-Step Approach
Martinez-Jerez, F. AsisCase HBS-109052-EInformation TechnologiesThe objective of this note is to provide a set of easy, step-by-step guides for some analytical techniques that are useful in the analysis of cases discussed in the course "Competing and Winning through Customer Information" (CWCI). The instructions that follow use datasets from three of the cases in the course: "Slots, Tables, and All That Jazz: Managing Customer Profitability at the MGM Grand Hotel," HBS No. 106-029, "MercadoLibre.com," HBS No....Starting at €8.20
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Campbell Soup Company: Selling Channel Innovation to Customers
Ton, Zeynep; McKenney, James L.Case HBS-608141-EInformation TechnologiesCampbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell's introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to ...Starting at €8.20