HBSP (USA)
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How People Really Use Mobile
Harvard Business ReviewArticle HBS-F1301Z-EInformation TechnologiesA study from BBDO and AOL offers important insights to advertisers hoping to reach consumers through their smartphones. For starters, "mobile" doesn't always mean on the go; most smartphone use happens at home. And users' number one activity isn't shopping or socializing but relaxing. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its ...Starting at €8.20
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Boost Your Resistance to Phishing Attacks
Harvard Business ReviewArticle HBS-F2005A-EInformation TechnologiesSimple changes to employee training can improve results. Plus: How to push past an ultimatum, the case for acquiring during a downturn, a vote for generalists, and more.Starting at €8.20
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Making Advanced Analytics Work for You
Barton, Dominic; Court, DavidArticle HBS-R1210E-EInformation TechnologiesSenior leaders who write off the move toward big data as a lot of big talk are making, well, a big mistake. So argue McKinsey's Barton and Court, who worked with dozens of companies to figure out how to translate advanced analytics into nuts-and-bolts practices that affect daily operations on the front lines. The authors offer a useful guide for leaders and managers who want to take a deliberative approach to big data--but who also want to get st...Starting at €8.20
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A Manager's Guide to Augmented Reality
Porter, Michael E.; Heppelmann, James; Harvard Business Review; Jouret, Guido; Morse, GardinerArticle HBS-R1706B-EInformation TechnologiesWhile the physical world is 3-D, most data is trapped on 2-D pages and screens. This gulf between the real and digital worlds limits our ability to exploit the volumes of information available to us. Augmented reality, a set of technologies that superimposes digital data and images on physical objects, is closing this gap. By putting information directly into the context in which we'll apply it, AR increases our ability to absorb and act on it. A...Starting at €8.20