HBSP (USA)
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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A Better Way to Onboard AI
Babic, Boris; Chen, Daniel L.; Evgeniou, Theodoros; Fayard, Anne-LaureArticle HBS-R2004C-EInformation TechnologiesIn a 2018 Workforce Institute survey of 3,000 managers across eight industrialized nations, the majority of respondents described artificial intelligence as a valuable productivity tool. But respondents to that survey also expressed fears that AI would taStarting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1013-EInformation TechnologiesIn 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new, previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws in order to patch and fix insecure so...Starting at €8.20
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy Epilogue
Narayanamurti, Venkatesh; Ellis, RyanCase HBS-KS1014-EInformation TechnologiesThis epilogue accompanies case 2029.0. In 2011, Dillon Beresford, a computer security expert, discovered a series of new vulnerabilities impacting components of widely used industrial control systems. These new previously unknown vulnerabilities-what are known as "zero-days"-were potentially very serious. Zero-day vulnerabilities are key components of computer viruses, worms, and other forms of malware. Vendors and security firms seek these flaws...Starting at €8.20
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When Machine Learning Goes Off the Rails
Babic, Boris; Glenn Cohen, I; Evgeniou, Theodoros; Gerke, SaraArticle HBS-R2101F-EInformation TechnologiesProducts and services that rely on machine learning-computer programs that constantly absorb new data and adapt their decisions in response-don't always make ethical or accurate choices. Sometimes they cause investment losses, for instance, or biased hiring or car accidents. And as such offerings proliferate across markets, the companies creating them face major new risks. Executives need to understand and mitigate the technology's potential down...Starting at €8.20
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The Vulnerability Economy: Zero-Days, Cybersecurity, and Public Policy, Teaching Note
Narayanamurti, Venkatesh; Ellis, RyanTeaching Note HBS-KS1120-EInformation TechnologiesTeaching note for KS1013.Starting at €0.00