HBSP (USA)
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Bringing the Cloud to Earth (Spanish version)
Iansiti, Marco; Herman, KerryCase HBS-612S01Information TechnologiesAdam Famularo, general manager, Cloud Computing business, CA Technologies, and David Dobson, WVP and group executive, Customer Solutions Group, were preparing for a presentation on communicating and positioning CA Technologies' new strategy for cloud computing. Analysts had voiced concern over several 2010 acquisitions, and highlighted CA Technologies' need to clearly state its strategy and objectives and identify a compelling way to position and...Starting at €8.20
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Synthetic Biology Investment Opportunity
Barrett, Peter; Lakhani, Karim R.; Kelley, Julia; Herman, KerryCase HBS-620015-EInformation TechnologiesStarting at €8.20
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Procter & Gamble: mejoramiento del valor para el consumidor vía rediseño de procesos
McKenney, James L.; Clark, Theodore H.Case HBS-110S20Information TechnologiesLa evolución del desarrollo de Procter & Gamble de la respuesta eficiente al consumidor (ECR) implicó una serie de ensayos, una decisión de distribuir los pañales sobre la base del movimiento del producto, un esfuerzo consciente para pasar a un nuevo medio de distribución en todas las líneas, un primer corte a un nuevo sistema, y por último, la evolución de la combinación existente de los sistemas informáticos integrados que unen la cadena de v...Starting at €8.20
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Theranos: Who Has Blood on Their Hands? (A)
Hsieh, Nien-he; Wing, Christina R.; Fournier, Emilie; Resman, AnnaCase HBS-619039-EInformation TechnologiesThis case covers the rise and fall of Theranos, the company founded by Elizabeth Holmes in 2004 to revolutionize the blood testing industry by creating a device that could provide from a small finger prick the same results and accuracy as intravenous blood draws. As founder and CEO, Holmes was hailed as the most successful female tech entrepreneur ever. In October 2015, however, a Wall Street Journal article exposed internal struggles and questio...Starting at €8.20
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Campbell Soup Company: Selling Channel Innovation to Customers
Ton, Zeynep; McKenney, James L.Case HBS-608141-EInformation TechnologiesCampbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell's introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to ...Starting at €8.20