HBSP (USA)
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Building the AI-Powered Organization
Foutaine, Tim; McCarthy, Brian; Saleh, TamimArticle HBS-R1904C-EInformation TechnologiesArtificial intelligence seems to be on the brink of a boom. It's now guiding decisions on everything from crop harvests to bank loans, and uses like totally automated customer service are on the horizon. Indeed, McKinsey estimates that AI will add $13 trillion to the global economy in the next decade. Yet companies are struggling to scale up their AI efforts. Most have run only ad hoc projects or applied AI in just a single business process. In...Starting at €8.20
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20