HBSP (USA)
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Online Marketing at Big Skinny, Teaching Note
Edelman, Benjamin; Kominers, Scott DukeTeaching Note HBS-911034-EInformation TechnologiesTeaching Note for 911033.Starting at €0.00
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Online Marketing at Big Skinny (Spanish version)
Edelman, Benjamin; Kominers, Scott DukeCase HBS-916S07Information Technologiesdisplay ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.Starting at €8.20
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Online Marketing at Big Skinny - Slide Supplement
Edelman, Benjamin; Kominers, Scott DukeCase HBS-912006-EInformation TechnologiesSlide Supplement for 911-034Starting at €8.20