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Cashify: Supporting the Transition Towards a Circular Economy
Rashmi Kumar Aggarwal, Poonam Garg, Harsahib SinghCase IVEY-W31138-EInformation Technologies, StrategyCashify, a start-up incorporated in 2013, is a reverse commerce (re-commerce) company in India with first-mover advantage in the re-commerce of electronic goods. In its contribution to the circular economy (CE), it claims to handle 100,000 used smart phones a month and plans to grow the figure to 200,000 by 2023. The company contributes to the CE by adding value to used electronic devices, particularly smart phones, and extending their lifespans....Starting at €8.20