HBSP (USA)
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Creating a virtual internship at Goldman Sachs
Choudhury, Prithwiraj; Bojinov, Iavor; Salomon, EmmaCase HBS-621035-EInformation TechnologiesGoldman Sachs runs an annual internship for over 3,000 participants, spread across dozens of the firm's global offices. In 2020, the team brought all its resources to bear to transform the internship program into a fully virtual format in just a few short weeks. The new all-virtual internship faced challenges, but also benefited from unexpected opportunities. As the program ended, the team reflected on what worked, what they would change, and wha...Starting at €8.20
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Keep Your AI Projects on Track
Bojinov, IavorArticle HBS-S23063-EInformation TechnologiesAI-and especially its newest star, generative AI-is today a central theme in corporate boardrooms, leadership discussions, and casual exchanges among employees eager to supercharge their productivity. Sadly, beneath the aspirational headlines and tantalizing potential lies a sobering reality: Most AI projects fail. Some estimates place the failure rate as high as 80%-almost double the rate of corporate IT project failures from a decade ago. Appro...Starting at €8.20
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Online Marketing at Big Skinny
Edelman, Benjamin; Kominers, Scott DukeCase HBS-911033-EInformation TechnologiesThis case describes a wallet maker's application of seven Internet marketing technologies: display ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline mark...Starting at €8.20
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Online Marketing at Big Skinny, Teaching Note
Edelman, Benjamin; Kominers, Scott DukeTeaching Note HBS-911034-EInformation TechnologiesTeaching Note for 911033.Starting at €0.00
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Online Marketing at Big Skinny (Spanish version)
Edelman, Benjamin; Kominers, Scott DukeCase HBS-916S07Information Technologiesdisplay ads, algorithmic search, sponsored search, social media, interactive content, online distributors, and A/B testing. It provides concise introductions to the key features of each technology, and asks which forms of online marketing the company should prioritize in the future. Also discusses similarities and differences between online and offline marketing, as well as issues of marketing campaign evaluation.Starting at €8.20
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Online Marketing at Big Skinny - Slide Supplement
Edelman, Benjamin; Kominers, Scott DukeCase HBS-912006-EInformation TechnologiesSlide Supplement for 911-034Starting at €8.20