HBSP (USA)
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Social Networks: The Portals of Web 2.0
Bradley, Stephen P.; Bartlett, NancyCase HBS-708488-EInformation TechnologiesSocial networks have evolved into influential, compelling and persuasive systems, the portals of Web 2.0 and one of the most powerful media phenomena in 2008. This note provides a brief background and description of various social network sites including MySpace, Facebook, and YouTube. We also discuss recent trends and strategies stemming from the social network phenomena including widgets and online advertising.Starting at €8.20
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Collaborative Intelligence: Humans and AI Are Joining Forces
Wilson, H. James; Daugherty, PaulArticle HBS-R1804J-EInformation TechnologiesArtificial intelligence is transforming all sectors of the economy, but there's no reason to fear that robots will replace all human employees. In fact, companies that automate their operations mainly to cut their workforces will see only short-term productivity gains, say the authors. Their research, involving 1,500 firms in a range of industries, shows that the biggest performance improvements come when humans and smart machines work together, ...Starting at €8.20