HBSP (USA)
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Sorting Data to Suit Yourself (Spanish version)
Weinberger, DavidArticle HBS-F0503AInformation TechnologiesLetting customers organize your information the way they want is a cool benefit today but will be a necessity tomorrow, says Harvard Law School Internet scholar David Weinberger.Starting at €8.20
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20