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HBSP (USA)
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Procter & Gamble: mejoramiento del valor para el consumidor vía rediseño de procesos
McKenney, James L.; Clark, Theodore H.Case HBS-110S20Information TechnologiesLa evolución del desarrollo de Procter & Gamble de la respuesta eficiente al consumidor (ECR) implicó una serie de ensayos, una decisión de distribuir los pañales sobre la base del movimiento del producto, un esfuerzo consciente para pasar a un nuevo medio de distribución en todas las líneas, un primer corte a un nuevo sistema, y por último, la evolución de la combinación existente de los sistemas informáticos integrados que unen la cadena de v...Starting at €8.20
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Computerized Provider Order Entry at Emory Healthcare
Hamermesh, Richard G.; McFarlan, F. Warren; Morgan, Michael; Keil, Mark; Katz, Andrew; LaBorde, DavidCase HBS-311061-EInformation TechnologiesThe Computerized Provider Order Entry at Emory Healthcare case presents one hospital system's efforts to implement computerized provider order entry (CPOE) across all of its hospitals and the challenges they faced in doing so. Issues such as standardizatiStarting at €8.20
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Campbell Soup Company: Selling Channel Innovation to Customers
Ton, Zeynep; McKenney, James L.Case HBS-608141-EInformation TechnologiesCampbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell's introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to ...Starting at €8.20