HBSP (USA)
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El caso HBR: Código abierto: salvación o suicidio
Wilson, Scott; Kambil, AjitArticle HBS-R0804AInformation TechnologiesAmp arriba, un popular juego de música electrónica, es una idea original de programadores preciados de KMS, que ahora pasan su tiempo tratando de mantener a los clientes deslumbrados con las actualizaciones. Pero un par de empresas de nueva creación han arrancado la idea de usar su propio código - que es de código abierto. Ahora están exigiendo que flotan KMS con la marea alta y unirse a la comunidad de código abierto. ¿Cómo puede la empresa gana...Starting at €8.20
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Procter & Gamble: mejoramiento del valor para el consumidor vía rediseño de procesos
McKenney, James L.; Clark, Theodore H.Case HBS-110S20Information TechnologiesLa evolución del desarrollo de Procter & Gamble de la respuesta eficiente al consumidor (ECR) implicó una serie de ensayos, una decisión de distribuir los pañales sobre la base del movimiento del producto, un esfuerzo consciente para pasar a un nuevo medio de distribución en todas las líneas, un primer corte a un nuevo sistema, y por último, la evolución de la combinación existente de los sistemas informáticos integrados que unen la cadena de v...Starting at €8.20
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iPremiere (A), (B), and (C): Denial of Service Attack (Graphic Novel Version), Teaching Note
Austin, Robert D.; Short, Jeremy C.Teaching Note HBS-609111-EInformation TechnologiesTeaching Note for [609092], [609093], and [609094].Starting at €0.00
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Open Source: Salvation or Suicide? (HBR Case Study and Commentary)
Wilson, Scott; Kambil, AjitArticle HBS-R0804A-EInformation TechnologiesAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Starting at €8.20
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Open Source: Salvation or Suicide (HBR Case Study)
Wilson, Scott; Kambil, AjitArticle HBS-R0804X-EInformation TechnologiesAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Starting at €8.20
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Open Source: Salvation or Suicide (Commentary for HBR Case Study)
Wilson, Scott; Kambil, AjitArticle HBS-R0804Z-EInformation TechnologiesAmp Up, a wildly popular electronic-music game, is the brainchild of KMS's cherished programmers, who now spend their time trying to keep customers dazzled with upgrades. But a couple of start-ups have ripped off the idea using their own code - which is open source. Now they're demanding that KMS float with the rising tide and join the open-source community. How could the company make money without its IP? And why should it try? Four experts comm...Starting at €8.20
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Campbell Soup Company: Selling Channel Innovation to Customers
Ton, Zeynep; McKenney, James L.Case HBS-608141-EInformation TechnologiesCampbell Soup, like most food manufacturers, faced grocery chain and wholesale demand for its goods driven by Campbell's own promotional pricing structure rather than retail consumer demand. Former policies to encourage overstock created huge swings in production and inventory levels. Campbell's introduced continuous product replenishment (CPR) under which they would manage inventory for their customers, enabled by electronic data interchange to ...Starting at €8.20