HBSP (USA)
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Providian Trust: tradición y tecnología (A)
McFarlan, F. Warren; Dailey, MelissaCase HBS-309S39Information TechnologiesUna empresa de confianza importante intentos de implementar un sistema de software más importantes, mientras que la reingeniería de los procesos de negocio de forma simultánea. Providian Trust, una organización de TI no previamente intensiva, debe cambiar la posición completamente su gestión de la tecnología para hacer frente a la nueva función estratégica de TI en la empresa. El caso ilustra cómo el uso adecuado del marco de TI puede iluminar el...Starting at €8.20
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Algorithms Need Managers, Too
Luca, Michael; Kleinberg, Jon; Mullainathan, SendhilArticle HBS-R1601H-EInformation TechnologiesAlgorithms tend to be myopic. They focus on the data at hand--which often pertains just to short-term outcomes. Algorithms are powerful predictive tools, but they can run amok when not applied properly. Consider what often happens with social media sites. Today many use algorithms to decide which ads and links to show users. But when these algorithms focus too narrowly on maximizing click-throughs, sites quickly become choked with low-quality con...Starting at €8.20
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Providian Trust: Tradition and Technology (B)
McFarlan, F. Warren; Dailey, MelissaCase HBS-398035-EInformation TechnologiesSupplements the (A) case.Starting at €5.74