HBSP (USA)
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The Truths About IT Costs (Spanish version)
Cramm, SusanArticle HBS-F0903GInformation TechnologiesExecutives need to face seven truths about the waste in their IT budgets. Here they are, along with some strategies for managing each one.Starting at €8.20
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The Truths About IT Costs
Cramm, SusanArticle HBS-F0903G-EInformation TechnologiesExecutives need to face seven truths about the waste in their IT budgets. Here they are, along with some strategies for managing each one.Starting at €8.20
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Managing Customer Profitability at the MGM Grand Hotel (Spanish version)
Campbell, Dennis; Martinez-Jerez, F. Asis; Epstein, Marc J.; Bellin, JoshuaCase HBS-113S07Information TechnologiesThe MGM Grand Hotel in Las Vegas had detailed information on loyal gaming customers, but could its information systems also be tailored to nongaming customers? As the nongaming business sectors became increasingly profitable both at the MGM Grand and in Las Vegas generally, understanding the nongaming customers appeared to be of critical importance to the continuing growth of the resort.Starting at €8.20
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MercadoLibre.com
Martinez-Jerez, F. Asis; Bellin, Joshua; Dillon, JamesCase HBS-107S04Information TechnologiesMercadoLibre.com, socio latinoamericano de eBay, es necesario decidir hasta qué punto se va a seguir la práctica de ofrecer "días libres" y el listado días en características especiales con descuentos de eBay. Fue este tipo de promoción prudente, teniendo en cuenta la base de MercadoLibre.com cliente, las expectativas de ingresos, y la posición en el mercado de América Latina?Starting at €8.20
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Charles Schwab Corp. (A) (Spanish version)
McFarlan, F. Warren; Tempest, NicoleCase HBS-302S30Information TechnologiesA look at the industrial restructuring in the brokerage industry made possible by e-commerce. Focuses the student's attention on the decision alternatives facing Charles Schwab, one of the industry leaders in January 1998. In a word, the challenge is "Do they slash prices to meet competition from companies like E-Trade or do they stand still?"Starting at €8.20
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Charles Schwab Corporation (B) (Spanish Version)
McFarlan, F. Warren; Tempest, NicoleCase HBS-302S32Information TechnologiesLas capturas de la situación que enfrenta Charles Schwab Corp. a finales de agosto de 1999 en la industria de corretaje cambiar drásticamente. Sus movimientos audaces En enero de 1998, han creado un nuevo patrón competitiva industria y la respuesta agresiva provocada por empresas como Merrill Lynch.Starting at €5.74