HBSP (USA)
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Prediction Markets at Google (Spanish version)
Coles, Peter A.; Lakhani, Karim R.; McAfee, AndrewCase HBS-612S12Information TechnologiesIn its eight quarters of operation, Google's internally developed prediction market has delivered accurate and decisive predictions about future events of interest to the company. Google must now determine how to increase participation in the market, and how to best use its predictions.Starting at €8.20
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The Truths About IT Costs (Spanish version)
Cramm, SusanArticle HBS-F0903GInformation TechnologiesExecutives need to face seven truths about the waste in their IT budgets. Here they are, along with some strategies for managing each one.Starting at €8.20